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brand owner

См. также в других словарях:

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • brand — I noun badge, colophon, copyright label, disgrace, earmark, emblem, hallmark, identification mark, identification tag, impress, imprint, insignia, label, mark, nota, owner s mark, owner s sign, piste, seal, sigil, sign, signet, smirch, stain,… …   Law dictionary

  • Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… …   Wikipedia

  • owner's mark — index brand Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • owner's sign — index brand Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • Brand Book — A Brand Book records all livestock brands registered with an organization. In the U.S. most states have branding laws that require brands to be registered before use. This may be a state agency (usually affiliated with each state s Department of… …   Wikipedia

  • brand — [[t]bræ̱nd[/t]] ♦♦♦ brands, branding, branded 1) N COUNT: oft N of n, adj N A brand of a product is the version of it that is made by one particular manufacturer. Winston is a brand of cigarette... I bought one of the leading brands. ...a… …   English dictionary

  • Brand Junction — infobox shopping mall shopping mall name = Brand Junction caption = location = Bundoora, Melbourne Australia coordinates = coord| 37.685|145.078|display=inline|format=dms opening date = 2007 developer = MAB Corporation manager = MAB Corporation… …   Wikipedia

  • brand — I (New American Roget s College Thesaurus) n. kind, sort, stamp; stigma, stain; mark, identification, trademark; ember; branding iron; torch. See disrepute, heat, indication, fuel. II (Roget s IV) n. 1. [A trademark] Syn. brand name, make, seal,… …   English dictionary for students

  • Original brand manufacturer — An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a second company or including a component thereof from a second company sources as its own branded product. Selling the product of the second… …   Wikipedia

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